Selecting the right Digital Marketing Agency

Online marketing has become a bit of a jungle, making it very difficult to select the right digital marketing agency to work with.

Take the claims on guaranteed page one results as an example. Of course any SEO (search engine optimization) agency can get you on page 1 of Google, but for which terms? Gaining page 1 results for you business name should be a given and it is also reasonably straight forward to produce good results on specific product names.

But ask yourself, is anybody searching for these terms?

The first stage of any good Search Engine Optimization campaign should be the identification of search terms using software that generates a search term research report - taking a deeper look into terms that relate specifically to products and services that your business offers and reviewing how much traffic is being generated and how high the competition is for these terms.

This is only one area of a digital marketing campaign to consider, once search terms have generated, then a strategic digital marketing plan should be considered including web page optimization, link-building and an inclusion of social media tools.

Any company that is serious about it's online marketing needs to consider regular content and the source of that content. How will you feed all these online PR tools with content? Will you generate enough in-house news articles to Tweet each day? What kind of information should be blogged or added to your Facebook page? How do you encourage followers?

Swimming Hippo Digital specialize in helping companies with all these skills.

Okay, so it's easy for anyone to say they are good, but how about a few recent search engine optimization results to prove it?

• food flavours - (10,300,000 results) Google page 1 position 6 - www.flavours.co.uk
• live in dementia care - (1,950,000 results) Google Page 1 position 4 - www.coriniumcare.com/Dementia.aspx
• live in carers - (2,940,000 results) Google Page 1 position 7 - www.coriniumcare.com
• seo west midlands - (2,170,000 results) Google Page 1 position 10 - www.swimminghippo.co.uk
• hotels gloucestershire - (3,700,000 results) Google page 1 position 9 - www.thespeechhouse.co.uk
• stackable chairs - (2,790,000 results) Google Page 2 position 1 - www.stacking-chairs-uk.com
• karndean flooring cheltenham - (22,400 results) Google page 1 position 2 - www.winnens.co.uk
• amtico flooring cheltenham - (13,400 results) Google page 1 position 2 - www.winnens.co.uk

If you are looking to include Social Media or Search Engine Optimization in your marketing mix, or just want to have a discussion with a company has the a successful track record in digital marketing, call 01386 764747 or email create@swimminghippo.co.uk

Metrology Direct Choose Swimming Hippo

Swimming Hippo is delighted to be working Metrology Direct. As part of this project Swimming Hippo will  complete a full website design process, installation of a content management system and post-launch search engine optimisation campaign.


Metrology Direct is the UK's number 1 supplier of measurement, inspection systems and instruments. Their clients range from privately owned engineering companies to blue chip multi-nationals.


Metrology Direct won the title of 'Small Business of the Year' in the 2008 Citizen and Gloucestershire Echo Business Awards.


For more information on how Swimming Hippo may be able to help your business, call 01386 764747 or visit www.swimminghippo.co.uk

New website launched using the Website Academy Training Course

John Hepworth, Managing Director of Hepworth HR, recently attended the unique Website Academy training program written by Swimming Hippo Digital.

The results of this training can now be seen as the new Hepworth HR site is now live.

John said this about the course, "I have found the team at the Website Academy to be extremely professional. Their attention to the customer is first class and their website product is excellent. They explain the 'functionality' of the product without jargon and manage the details behind the account effectively too. As a small business, I have no hesitation in recommending their services."

John Hepworth

Director - Hepworth HR

Take a look at the site www.hepworthhr.com

Could you benefit from attending this course? If you are looking for a cost effective method of producing a professional website that you can edit and update yourself, then the answer is probably yes.

Why not take a look at www.websiteacademy.co.uk

Every Click Counts!

Swimming Hippo Digital is delighted to have been working with the fundraising platform Everyclick.

Everyclick has created more ways to give to all 200,000 UK charities. Everyclick was voted Website of the Year 2008 and a Tech Media Top 100 company 2009.

Polly Gowers CEO of Everyclick made these comments:

"We selected Swimming hippo Digital as a supplier to assist with increasing creative demand. They have done a great job helping us with one of our new products www.everygreeting.com and we look forward to working with them again”.

Subsequent to the launch of www.everygreeting.com front end development support has been provided for www.giveasyoulive.com plus coding of numerous branded emails used for the promotion of these services.

Rogue Digital Website Launched

The newly designed Rogue Digital Website is now live following a full re-design. This website reflects the exciting, yet technical digital cinematography industry.

Features include:

Blogger

Twitter

Forum

Digital Magazine

Daniel Mulligan, Owner Rogue Element Films, made these comments about the project:

"For our new web design Rogue needed a new clearer interface, clear descriptions of our equipment and more open design to the information. Our clients shoot expensive Movies and are used to exciting visuals so to be trudging through page after page would soon loose their interest. Swimming Hippo Digital have re-designed an already popular site and made it so clear and concise that its proving even more of a hit with our clients, bravo."

Take a look at the website, www.rogueelementdigital.com

To view more of our projects visit our portfolio.

We have been busy!!

Sorry for the lack of updates, no excuse I know, but wow, have we been busy...

Our new training focussed service the Website Academy now has it's own dedicated site. Why not take a look around www.websiteacademy.co.uk We are running courses that range from 1/2 day SEO training, giving you the basic knowledge to improve your search engine listings, through to the Website Academy course itself - resulting in your bespoke designed website launch.

What about in the studio?

Okay, here's a few projects we have been working on:

- www.winnens.co.uk
- www.rogueelementdigital.com
- www.stacking-chairs-uk.com
- www.alliedguarding.co.uk
- www.parkinsons.co.uk

We have also been helping out our new office neighbours, www.everyclick.co.uk with the front end development of two really interesting projects, all supporting very worthy causes:

- www.giveasyoulive.co.uk
- www.everygreeting.co.uk

Some quite complex jQuery work...

With all of this going on, plus our digital marketing programs - email broadcasts, seo, ppc management and facebook advertising (very effective btw), the run from summer to the year end has been fun - ready for the holidays now though! :-)

Have a great break if I don't manage to update again before the new year, but keep an eye on our Tweets.

Joe

SEO training success!

The Gloucester Antiques Centre (GACL) needed to establish an in-house search engine optimization strategy.

Swimming Hippo Digital were selected by Business Link to deliver a two day training and workshop program to achieve this objective.

Following an initial business and website construction consultancy session, key requirements were established. GACL completed the training returning with a clear SEO strategy and report to pass over to their web developer that will improve keyword search positioning in Google.

"Thank you once again for the excellent training which Joe and I received from you. We really enjoyed our two days having learnt so much. We are genuinely excited about implementing everything you taught us."

Raine Thurston (Director)

Read more about the Website Academy training services Swimming Hippo Digital offer.