We hope you’ve had a good year, make 2012 even better!

New Start for 2012

In a few short years, many of us have become online shopping veterans, and with the percentage of users increasing every day, it is now considered the most efficient way of advertising your company and business.

• The UK has the highest proportion of online shoppers in the world.
• The average person in the UK spends approximately £1120 per annum
• Recent study claimed that 14% of people shop online more than once a week.
• With a further 20% of online shoppers who are over 55, excluding the theory that it is a young person’s domain.

Having the right advertising and SEO promotion is the key to acquiring more business for your online business. What are your digital marketing plans for 2012?

Social Networking and your business

With 2011 seeing the greatest increase in social networking so far, why not put your business on there too? Regularly update people on your newest offers, and other happenings.

Email Marketing
Give your customers that personal touch, by sending them an email detailing your latest offers, or perhaps gain customer feedback.

We can help you discover information such as; the number of emails being viewed, which pages are being visited, and the amount of people who have unsubscribed to your mailing list. All these things can help you create a more valued and effective emailing list.

Website design
Your website plays a vital role in gaining and maintaining customers. People will view your website as a reflection of your business. So, by having an eye catching and sophisticated design you are already enticing their interest, and helping them to continue looking through.

Here are some of the great website designs that we have carried out this year.

The Speech House Hotel – Hotel Website design
http://www.thespeechhouse.co.uk/

Whitley Academy – School website design
http://www.whitleyacademy.com/

Scene Cleaning – Cleaning services website design
http://www.scenecleaning.co.uk/


Direct Booze – E-commerce website design and build
http://www.directbooze.com/
 
Engineering and Technology website designs:

Metrology Direct
http://www.metrology-direct.com/

Cedar Bay
http://www.cedar-bay.com/

CeeVee
http://www.cee-vee.co.uk/

Why should your business have a company profile page?

In today’s modern society, social media has become a main occurrence in every day life. The U.K has 47% of its population using face book and half this amount of its users regularly logs in at least once a day. Statistics show that Facebook reached one trillion page views in the month of June 2011, making it the most visited Web site in the world (excluding search engine sites). Twitter is another online social networking and micro blogging service that allows its users to send and read text-based posts of up to 140 characters, informally known as "tweets". With 14% of the U.K actively using this social media it’s steadily increasing to be one of the most popular social networking sites.

Businesses are recently making note of these statistics realising what a fast, easy and cost effective way it is to advertise and reach thousands of people in a short space of time. Companies can regularly advertise their services through use of their online social networking site knowing that its bound to be seen by users. Advertising competitions on your social network site gains immediate interest and leads people to your company homepage.

If users have signed up to follow your account (twitter) or like a post from you social networking site (Facebook) they will be automatically updated on promotions and offers you will have posted.

The more followers gained and the more likes you receive, the more you will build online presence, automatically giving you a greater avenue of interest. It will also increase you r search engine optimisation, potentially increasing your online views and again interest.

If you haven’t already created a social networking site, we can help you create a Facebook company profile page and then provide a complete profile management service.

For more information on how Swimming Hippo may be able to help your business to benefit from social media marketing, call 01386 764747 or visit www.swimminghippo.co.uk