Monday, 12 August 2013

Keep the spam down and the customers returning – Email marketing

Email marketing is an essential, cost effective marketing tool for online businesses to market products to their customers and with email marketing providing the highest return on investment of any other type of marketing, it is likely to continue to be around for a long time.

There are several benefits to using email marketing. Production times are faster than print and customer relationships can be built by improving loyalty through targeting those that are interested. An email campaign can also provide detailed feedback with results being instantaneous, such as email open rate, click through rate and unsubscribe rate.

By including hyperlinks to products, services and news items in your emails, there is a good opportunity for a customer to go from reading your email and finding something they are interested in, to purchasing a product – all within only a few clicks.

By choosing the correct type of email design for your email campaign, you can ensure maximum reach and make sure you spread the right message. Here’s a brief description of the various options available.

Email newsletters
An email newsletter is commonly used by companies to boost their brand, and keep readers up to date with company information and news.

Catalogue email
Advertising products is a great way to use email marketing and are perfect for online retailers. This can be accomplished by promoting specific product categories or a mixed group of products.

Announcement email
These emails are used to promote time critical information, such as a sale. They can also be used to announce a new website launch or product line.

Press release
An email featuring a press release is similar to a standard announcement; however they are usually used to promote customer relations than sales.

Sales and sign-up process emails
These types of email are usually to compliment procedures being carried out over a website, for example the purchase of a product or creation of an account.

With the rise in the use of mobile devices such as smart phones and tablets has meant that your customers can be targeted anywhere, as long as they have an internet connection. In 2012, 38% of emails were opened on mobile devices according to Litmus, 33% were opened using desktop clients, and the remaining 29% of readers used webmail clients.

If you would like to find out how email marketing could benefit your business, then contact Swimming Hippo on 01386 764 747 or for more information.


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  2. Hi, Great email marketing tactics shared by you. I think, people should have to know this thing before starting Email Marketing campaign.