Friday, 12 February 2016

Get the best out of your Digital Marketing & Branding Agency

With the new year underway, companies are generally reviewing marketing strategies and budgets. They tend to question the effectiveness of their current marketing strategy - begging the question, are you using your Digital Marketing agency to its full potential?

If you have hired a digital marketing agency already it demonstrates you understand how valuable a digital presence can be for your business. In order to market your brand to its maximum potential use the services your digital marketing agency has to offer.

Increasing mobile usage
Each year the increase in mobile usage continues to grow with 67.1% of people accessing the internet on their phone. So, unsurprisingly, the use of mobile marketing will be a key trend to follow in 2016, which also means if your digital marketing plan is not mobile then it really should be.

Social Media Marketing
Are you using Social Media within your company and how can you make this work for you? Digital marketing is ever changing and social media is no exception. Facebook and Twitter are becoming the most powerful marketing tools out their. 65% of adults used social media in 2015 which is nearly 10 times for than in 2005. (, 2015). If you're not using social media in some form for your business then the question is why not? Interacting with your customers through social media is proven to increase your online presence.

Email Marketing
You may be thinking, I already have an email marketing strategy in place. But what some business' are failing to realise is that emails are less likely to be opened on desktop computers but rather on smartphones - '45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client.' – Adestra “Top 10 email clients” (March 2015), so optimising your email template for mobile is essential if you want to increase your click through and open rates!

Use your Google Business Tools!
Get your Google Business page set up! Its surprising how many companies still don't use Google Tools to their full potential, with Google AdWords, PPC, Analytics and Business Page make sure you have these services in place which will meaning spending some money in order to maximum your companies search engine optimisation! Show the world you're open for business . Google (2016)

Use Video
Don't be afraid to take advantage of your Digital Marketing agencies expertise and trust them to increase your brands digital exposure through a variety of different medias, a key channel to be used in 2016 is video. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Including this in your marketing strategy is imperative to engage with your users. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

So, make use of your Digital Marketing Agency and use these digital marketing tools to get the best for your business! If you have any questions about Digital Marketing & Branding, email

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